Once in a Lifetime: The Extraordinary Story of the New York Cosmos (2006)

"The rise and fall of the N.Y. Cosmos. The soccer team that brought Pele to America; against the backdrop of N.Y. City in the 70's. " The recently reformed New York Cosmos are thee American soccer franchise. In 1970's New York they were the biggest thing to hit the city since the Afro. A shining star for soccer in the worlds most Cosmopolitan City, they brought the game to a new audience. Unfortunately, the star collapsed almost as quickly as it was born, but it left a lasting mark on the American psyche. This is a really well told story about a piece of N.Y. City history and not just for those who are acquainted with the game. I wish there were more like this. 9/10

I really liked it, but it just moves by too fast.There were so many moments and subjects that they should have dwelled on a little longer,that they cut away too fast from.This may be because the attitude expressed early in the movie,about Americans' attention spans;that ours are so short,they can't focus long enough on the game of soccer(i.e. football)to appreciate it,and I think the filmmakers edited it to fit that,in the assumption that us Yanks wouldn't find it interesting if the film had been done like their football docs.Maybe they're right,maybe most of us wouldn't,but I know I would have,and I wish they had done so.They could have filled it up with so much more detail,more stories,and so on.Good ,but should have been much more.

I saw this film at the Hot Docs Film Festival in May 2006. The North American Soccer League was struggling along through the 1970s until the New York Cosmos, owned by Warner Communications head Steve Ross, decided to bring superstar Pele to the Big Apple. Suddenly, attendance was up, and the Cosmos started winning. Continuing the formula by bringing some European stars over, the Cosmos won several league titles over the next few years. In the process, the once-moribund NASL expanded quickly to 24 teams. Unfortunately, the resulting dilution of talent, and the inability of smaller-market clubs to pay the huge salaries demanded by European or Latin American stars, meant that the league soon imploded.The film tells the story with humour and verve, and it's hard not to be a little bit nostalgic for the days when 70,000 people would crowd into Giants stadium to watch "the other football." But ultimately, the Cosmos' strategy was short-sighted. Building an audience for soccer in North America was going to take time, and the free-spending style of Ross and the Cosmos attracted only fairweather fans, who would melt away as soon as the team stopped winning. Other franchises couldn't attract enough fans in the first place, and the league suffered as a result.It was interesting that the director admitted afterwards that he is a huge fan of Chelsea Football Club in the English Premiership. Chelsea are following a similar strategy at the moment, with the seemingly endless billions of owner Roman Abramovich funding the construction of another superteam. So far, they've won back to back titles in England, but to the detriment of the league, according to many observers. Without a salary cap, the English Premier League drains talent away from the rest of the world, and Chelsea are the richest club of all. This concentration of talent makes the game less competitive in the long term, and while it may attract a few new fans, they're not the sort of fans who will stick around if and when the team starts losing.Many of the American innovations brought to the game by the NASL have made it into the game in the rest of the world. For example, penalty shootouts to decide games tied after regulation time. This will always be unpopular with football purists, but for the casual fan, it certainly adds excitement to the game. Other gimmicks weren't so successful, thankfully. Who wants to see cheerleaders at a football match?The only flaw in the film was the absence of any present-day interviews with Pele or Johan Cruyff (who played for the Los Angeles Aztecs and Washington Diplomats franchises), though I believe numerous attempts were made to obtain their participation. The director Paul Crowder promised lots of fun stuff in the DVD extras, including their attempts to get Pele on board.

I knew a little about the New York Cosmos before I saw this movie, and had always been intrigued as to how Pele, Beckenbauer and others came to play in a country that had seemed so apathetic to association football or soccer.The movie tells the story of exactly how this happened, beginning with the purchase of the Cosmos by Steve Ross of Warners Communication as a favour to the owners of Atlantic Records in the mid 1970's. They immediately signed the world's best known player Pele, and as media interest grew, the popularity of the club also grew. Following Pele, several established European players came over the join the clubs of the growing league, whilst the Cosmos recruited Italian Chinaglia and German legend Beckenbauer amongst others. The Cosmos ended up playing in front of 80,000 fans and winning several league championships, before imploding in the early 1980's.The film features testimony and recollections from many of the principal protagonists, although the deceased Ross is not present, and Pele declined to be involved. This makes for some good moments as several different people claim the credit for the same thing on more than one occasion. The soundtrack is fantastic and the soccer action well presented, although not using classical football broadcasting techniques, such as wide angle shots. I enjoyed the film, which unfolded the story of the Cosmos in an interesting and rather fun way. My favourite moments were recollections from the amateur American players who had the luck to play with several of the greatest players to play the game. These men seemed humble and were all amusing and engaging. They certainly looked better than the arrogant Chinaglia.My only sustained criticism of the film is that it rather rushed the ending and the slide towards oblivion of the Cosmos, dwelling a little too much on the signing of Pele. However, this is a minor flaw. Any fan of football interested in the history of the game should watch this well made documentary.