PressPausePlay (2011)

Press Pause Play is an enlightened documentary film featuring the musician Moby, as well as many other current artists, who comment on the technological advances that have enabled artists to create more freely; as well as get their art out in the public zeitgeist more quickly and easily. The film discusses whether or not the changing landscape for artists and the new technologies available to both create and promote their art will lead to artists retaining more creative power and access; or whether it will create a brave new zeitgeist of mainly "noise". However, the general theme of the film is optimistic about a renaissance of new fresh art and access for so many of the talented young artists who have a message today. The world is becoming an artistic democracy, where the public is enabled to vote with their computer or smart phone. So, it is apparent that even though many more people with varying degrees of talent are given a voice; the cream will still rise to the top as it always has.

I watched this documentary after stumbling upon it on Techcrunch. While it deals with pertinent issues and has a few important points to make, the presentation leaves more to be desired. The documentary keeps skimming through various people without actually giving enough time to a particular artist (with the exception of a particular Icelandic artist). What I was expecting was insight into particular phenomena through somewhat detailed case studies. Instead, what the movie offers is recurring commentary by people in the industry, journalists etc., which doesn't add significantly to what we already know. And there is something about the general flow which makes it come across as somewhat one sided and closed in. There isn't a narrator who is outlining the flow; there isn't an interviewer who would challenge some of the views; there isn't really any data or public opinion. The movie just keeps flitting from one person's view to another. The views themselves vary from being sometimes speciously authoritative to being completely clueless. And there are these montages of live musical performances thrown in, which again don't cover a particular act, but are just collages of scenes with some music playing in the background. The movie falls prey to some of the very pitfalls that it warns about; in an attention deficit world reliant heavily on technology, mediocrity in art is a very real danger.

As a producer of A Design Film Festival, it has been a privilege to preview the films that we screen for the festival. Today, I sat down to PressPausePlay and for the first time, found the need to put into words what this film has done for me.This is possibly the most relevant and important film made in our time about our time.PressPausePlay has beautifully connected the dots of how subconsciously yet drastically, technology has changed the way we do things.Anybody can play an instrument, anybody can operate a camera and anyone can use a software. It is no longer simply about the craft. It is about the idea, the process and the final experience which we deliver. How do we continue to do what a million other people around the world can do and not get lost in the noise? That is the true challenge of our time.There has been no better and more exciting or worst and terrifying a time to be a maker, do-er or creator.

PressPausePlay is a provocative documentary that explores what is happening to art, literature, music, and film in an age where everyone can be an artist. (Although not discussed in this film, there is a very similar situation in news media where established media is losing its economic base due to the growth web logs and news aggregation websites.) As a result of new technologies such as digital cameras, video editing software, and the web, we now provide more and more people with the ability to create and distribute various forms of art in a manner that never existed before in history. Millions of people can produce art at relatively low costs compared to what it used to produce a film, a song, or a book. Thus a million flowers are allowed to bloom, but it seems like the standards of quality are being diluted. The gatekeepers have been lost in the new digitized world, because individuals get to decide that they can produce art. PressPausePlay has begun look at this truly profound question of what is art and what is it becoming in the digital age? This excellent documentary explores these questions through interviews with a series of articulate and thoughtful artists and commentators. This is a conversation that we need to be having in the information age. Democratization of art may in fact be produces millions of mediocre YouTube video and songs at cost that the talent of real artists may be overshadowed. This is a trouble situation that needs a lot more discussion.