Toni's Film Club Season 2

The Barbie Movie had one of the best marketing campaigns the film industry has ever seen. Up until its premiere in July, it completely dominated the conversation. Not just on social media where it was trending all the time, but in the real world with some ingenious branding, countless partnerships and a release strategy so smart, that it snowballed into a massive event of it’s own. I spent some time looking into it, and broke down its success into the five main components that made it work: earned media, startegic partnerships, branding, barbenheimer and tone of voice.

The Ray-Ban Wayfarer is easily one of the the most iconic pair of sunglasses ever created. It's been featured in hundreds of movies and TV shows over the past few decades, and this is the story of how it became a pop-culture phenomenon.

The Odorama card was a gimmick accompanying the 1981 film "Polyester", written and directed by John Waters. Moviegoers could smell what they were viewing on-screen with special scratch-&-sniff cards consisting of 10 different smells, to go with 10 different scenes.

The slowly shrinking circle at the end of a movie - one of the most iconic film transitions in the history of cinema. It is commonly known as "The Iris Shot" and this is the story behind it.

We all know how important movie trailers are. But what are some of the tricks they use to get us excited? From clever editing to rhytm and sound design, let's dive into this fascinating art form and see if it can really make anything look compelling.

Improv comedy is a type of live theatre performance where everything is made up on the spot. There are two types - short form and long form, and both of those have had a massive impact on the entertainment industry as a whole.

Some say that up to 95% of all mental activity is processed by the subconscious mind. That is especially true when we watch movies, and not only are filmmakers aware of it, but the really good ones are using it as an advantage.

Have you ever wondered what goes into the making of a really good and emoitonal crying scene? Well, it turns out it is not just a lot of talent, skill and practice but also - a tear stick.

Ever wondered how the academy award winners are chosen? Especially considering that the Oscars are the most prestigious awards in the world of cinema. Well, I thought it might be a pretty serious process and after looking more into it - yes, it absolutely is.

The Moving Picture World was an influential film magazine covering pretty much everything to do with the movie industry in the early 20th century. So, let's look through the pages of this original issue from exactly 100 years ago.

Computer screen movies are a fascinating example of creative limitation - or the idea of limiting yourself in order to drive creativity. For all their limitations however, they offer just as many opportunities for some unique storytelling.