Putney Swope (1969)

Sure, the film is full of black militant stereotypes and much of the jargon of the time. In that sense, the movie has indeed dated. But as a satirical look at America's number one parasitical industry, advertising, it's still on target. But just as important is the counter- message, namely the effect of big bucks on those who would make the industry more socially responsible—no promoting war toys, alcohol, etc. Thus, the movie's also about the allures of capitalism. Note, for example, how Putney's garb suddenly changes to resemble Third-World revolutionary Fidel's, just before he pulls out of the firm. For a moment, it looks like Swope's mini-revolution has succeeded among his staff, and he's moving on, maybe to spread the movement. But then, the former militants succumb to the allure of big bucks and he departs shaking his head, perhaps to hijack a plane to Cuba. Downey's final word, however, is an ironical one as the Arab (I believe) burns down the money tower leaving the metaphorical structure of (advertising, capitalism) a smoking ruin. To me, this looks like change can only succeed as a cleansing act of destruction and not as a process of reform—a message consistent with the radical spirit of the time.Whatever the subtext, there are some genuinely funny moments, especially with the commercials that play as well now as they did then. Those who compare the anarchic style to that of the Marx Bros. make a good point. The throw-away lines fly thick and fast along with the outrageous set-ups. Forty years later, it's still a hard movie to get a consistent handle on. Despite the crudities, however, the film remains a work of daring originality with some genuinely telling moments.

Black and white satire of a Madison Avenue ad agency being taken over by blacks. They're headed by Putney Swope (Arnold Johnson) who is determined to change things. However he turns out to be even WORSE than his white predecessors. That's about as original as this gets.I'm sure this was considered daring and shocking in 1969 but it just seems silly today. The jokes are either unfunny (the president is a midget. HOW is this funny?), cruel or obvious and the film is full of unlikable characters. It's done in a very experimental way which makes it even harder to take...or understand. The movie just gets more bizarre and surreal as it goes along. The ending comes out of nowhere. To make it worse, with the sole exception of Johnson, ALL the acting is bad. Antonio Fargas (a regular in these types of films) is especially annoying as the Arab. This gets three stars because the commercial parodies (done in bright color) ARE amusing and there's a rare good line here and there. I heard this was a cult classic but this is more interesting than good. Skip it...unless you're in experimental 1960s films.

When someone refers to the independent cinema realm in the United States it's often inferred that it means the filmmaker or people behind the project had much more creative freedom and did what they wanted. This, today, is not really always the case unless someone is a solid "auteur" and creative freedom still comes with the caveat that one has to find distribution with one of the independent divisions of major studios or by getting picked up somehow for some kind of low-level deal at a worthwhile film festival. But Putney Swope, Robert Downey Sr's film about a tough-as-nails African-American accidentally promoted to head advertising guru at a production company, *is* independent cinema, the kind of work that went right along with the likes or Romero's Night of the Living Dead and Cassavetes Faces at the same time of getting no real typical studio distribution but causing waves, kicking ass and taking names in the cinema world. For all its moments that are rough and crude, it's unforgettable.It's also a film that is funny, very and excruciatingly funny. Sometimes the sense of humor is just so ridiculous it's nearly impossible not to laugh, from the mere appearance of the President Mimeo with his wife to lines of dialog from the advertisements Swope's team puts together like "I can't eat an air conditioner" in a real "soul" voice. It is as smart as the audience it is aiming at, which is anyone with two brain cells to put together who can see that this work isn't offensive or *too* shocking because it's meant to rattle the cage, and it does this pretty well in the first five minutes. Once that's past Downey Sr goes on his blitz of sorts as far as being a filmmaker with nothing to lose: his protagonist is part Fidel Castro, part Isaac Hayes circa 1972 (and yes it's 1969 in the film) and part hard-assed ad exec with a firing streak to make Mr. Spacely on the Jetsons look kind. And don't forget those side characters, dear God.There's so many memorable lines and moments that it's hard to keep track. From maybe the most hilarious botched assassination attempt in any movie to the one ad for "Face-Off" skin cream that includes lines that would give South Park a run for its dirty-mouth money, to just little asides with the one guy from Jack Hill's movies playing the Muslim who keeps giving lip to Swope and that one boy with the the nun who curses up a storm and impresses Swope in a swift stroke. It's a pretty direct message about media and advertising, but there's also a lot of powerful moments where it just hits the nail on the head about racism in America, sometimes without having to do more than a gesture and sometimes with doing something HUGE like having black panther types going this way and that around Swope's advertising regime. And for a low-budget production (I mean super low, hence the comparison to Night of the Living Dead and Faces) Downey got some really good actors, all non-union, and it's hard to imagine that some of them might have had their first time on camera here.It should be mentioned that Downey's style doesn't make it perfect: it is crude and sometimes too crazy and dated for its own good, and I'm sure I didn't get some of the underlying humor of a couple of the ads since I'm from a full generation after these ads were aired (albeit the "Miss Redneck Jersey" was definitely not lost on me). In general though this is one of the finest of its time period, a satire that stings and a feature with a predominantly black cast that is all too knowing of what comes from an excess of power, regardless of skin color. It is, as someone might say, "good s***."

I heard about this movie when it came out but never got to see it. It must have played on the weekend I was busy. It finally was released to DVD and I bought a copy.There is no way to rate this film. I have no way of predicting how anyone will respond to it: love, hate, detest, indifferent. Should you watch this movie your response will be somewhere in there.I would have to say that it is a film for its time. A great deal of what it was satirizing at the time has changed so much that it no longer has any relevance in that sense. I remember at that time one of the demands of young movie goers was that films, indeed everything involving the culture, should be relevant. That was the 'buzz word.' This film was relevant alright, but almost forty years later I have to ask, "relevant to what?" I'm glad I finally got to see it. This film is touted as a comedy. I didn't laugh once while viewing it, though I did appreciate the acerbic wit. Some of it I found downright crude, though I'm sure that was intentional.I will wait awhile and view it again some time. I have a feeling that I will get different things from it. I may even laugh at the stuff that's intended to be funny.Would you enjoy this film? I don't know. Should you watch it? Oh yes, you should.